What is the
Marketing to Moms Coalition?
The Marketing to Moms Coalition is an independent organization dedicated to supporting and promoting an understanding of mothers as the most powerful consumer group in the U.S.A resource for industry professionals, the coalition is dedicated to providing insights, identifying trends and connecting members.
Join us to receive updates on upcoming events, recent research, and other trend spotting information to support your brand.
Recent Photos
Melissa Harris from the Tribune leads a lively conversation at the SOAM Power Breakfast on May 17, 2012
Highlights
2012 H.E.R. Award NominationsPress Release
The Marketing to Moms Coalition is seeking nominations for the 2012 HER Awards. The Coalition is dedicated to recognizing companies that honor, empower, and respect moms.
State of The American Mom 2011 Highlights
Research Report
This report provides data and insights on American Moms for retailers, manufacturers and other professionals who market to Mom.
SheStreams 2012
Event
SheStreams is a conference that spans two days of informative and engaging sessions intended to catapult women and brands into the future of social technology.
Showcase
Tuning Into Mom
Understanding America's Most Powerful Consumer
Power Moms
The New Rules for Engaging Mom Influencers
Trillion Dollar Moms
Marketing to a New Generation of Mothers
Marketing to Moms
Getting Your Share of the Trillion-Dollar Market
Why She Buys
A Book by Bridget Brennan
Most moms consider themselves 'easygoing'. Only 17% are self described high control moms- 'helicopters' http://t.co/MJiPqavF May 9, 2012
\nMobile increasingly important in Mom's 'Path to Purchase' according to Baby Center/Nielsen study http://t.co/hoSEdeTK Apr 20, 2012
\nBuilding brands with mom (and others) on Pinterest. Great article by @Laura Schlereth in April 30th Marketing News @AMA Apr 16, 2012
\nMaria Bailey shares what moms are doing Today and how you can help mom and generate sales http://t.co/mStdAqHB Apr 5, 2012
\nhttp://t.co/QYw9mmYV finds 78% of employed moms enjoy being an employed parent, but most lack childcare benefits http://t.co/pjXc5OIv Mar 30, 2012
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