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Mommy Blogger Monologue Event

The Mommy Blogger Monologue event at New York’ s Penn Club was a success! More than fifty marketers gathered for an exclusive discussion about blogging and social media. Thank you to our moderator, Maria Bailey, and our panelists:

Gabrielle Blair- Design Mom,
Kimberly Coleman- Mom in the City,
Kelcey Kintner- Mama Bird Diaries,
Alexis Martin Neely- The Intrepid Mompreneur,
Kim Pace- Jogging in Circles,
Amy Platt- LIParentSource,
Andi Silverman- Mama Knows Breast,
Amy Oztan- Selfish Mom,

Marketing to Moms Coalition
Top 10 Guidelines for Working with Mommy Bloggers

  1. Be Familiar with the Blog: Spend some time on her blog to get a feel for what works and what doesn’t – and if it’s not a fit, don’t waste her time.
  2. Keep it Quick and Compelling: Like mainstream media, bloggers receive hundreds of emails everyday. Start with a hook, state your case and respect her time.
  3. Honesty is the Best Policy: Be forthcoming with where you are from and what you want – bloggers give their readers the straight scoop and they expect the same from you.
  4. Try Twittering: Many bloggers are on it – it’s a good way to get to know your audience, tease ideas and share contests/events quickly.
  5. Watch the Calendar: Keep in mind religious holidays, school vacations and general mommy-planning when hosting blogger events and conferences.
  6. Don’t Hesitate to Ask: When planning an event, ask a few bloggers what they prefer (kids/no-kids; location; prizes)– they love to share their opinions and will be more likely to participate if they were in on the planning.
  7. Mean Business: Remember, many bloggers are business women, so look at your relationship as a two-way street. How can you help further their business?
  8. Link Up: Bloggers want to share their traffic and help be seen as an expert, so link to their site when they write about you.
  9. Be Realistic about Reviews: Send samples only if it makes sense for the blogger’s content focus – and expect the truth. She may or may not like it so be prepared for a truthful review.
  10. Call Her on It: If she posts something not-so-nice about her experience with you, call her on it. Let her know that you appreciate her honesty and tell her (and her readers) what you are going to do to make it better next time.

NYC Event